What Are the Common Instagram Story Errors to Avoid In 2024?
It is 2024, and you still share your story as you did in the previous five years? Is it time to avoid the mistakes while editing the stories before sharing them on Instagram?
Instagram stories are a familiar feature of this app, which is why many users stick to their old method while editing stories.
Despite being one of the old features, it evolves every time Instagram updates.
So, it is essential to be in the game by increasing knowledge on every aspect of this popular and addictive social app.
Stay with us to introduce you to these unconscious mistakes and give you the proper way of sharing stories on Instagram in 2024.
To engage your followers through your stories, follow all the tips here.
The Common Instagram Story Mistakes to Avoid in 2024
After sharing Instagram stories, you only have 24 hours to impress your followers to engage with your Content, so you must put all your effort into making the best Content in this section.
Here are ten mistakes that some professional accounts make while sharing stories, making their Content less valuable and less viewed.
You know the impact of the story section on user engagement, so try to avoid these mistakes and follow the tricks we mention here.
Ten common mistakes users make when posting Instagram Stories and what to do to make it better:
Be consistent
When you share Instagram Stories, keeping your brand’s look and feel consistent across the platform is essential. Use the same colors, fonts, and tone of voice on your posts and reels.
This will help your followers recognize your brand and feel connected to you, even when scrolling through their Stories.
When scrolling through a user’s Stories, you want to feel like you see Content from a single, cohesive brand. If you see many different colors, fonts, and tones of voice, it needs to be more precise and make it easier to connect with the brand.
Sharing Repetitive Content
If you have any unique content but want to post something in the story section, do not go for the already published Content!
As this can be boring for followers. They want fresh and new Content, different from the same old stuff repeatedly.
Instead of copy-pasting, try repurposing your old Content or sharing your old reels and posts; you can take your old message and give it a new twist. For example, if you’re passionate about wildlife conservation, you could share that you’ve donated to a wildlife organization. Then, ask your followers if they’ve done anything similar.
Take Advantage of The Stickers: Questions, Polls, & Quizzes
One of the most critical mistakes users tend to make is not using interactive stickers! Using off-centered stickers on Instagram Stories is a big no-no. However, interactive stickers need to be used, which is the more significant mistake.
Interactive stickers, like polls and questions, are crucial for your Stories for two reasons:
- They boost your story views by making your content more engaging.
- They’re an excellent way to get feedback from your followers.
So, make sure to add interactive stickers to some of your Stories. Please don’t go overboard; adding them to 1 or 2 Stories is essential to keeping your audience engaged and connected.
Avoid this common mistake and make interactive stickers a part of your Stories strategy.
Avoid being too Formal.
The Instagram Stories section is a great way to share more casual, fun, and personal Content with your followers.
This is a chance to show off you and your business personality and make your followers feel like they’re getting to know you on a more personal level.
Here are some ideas for using Instagram Stories to show off your brand’s personality and connect with your followers:
- Give your followers a behind-the-scenes look at your company. Please show them your office, introduce them to your team, and let them see what goes on behind the scenes of your brand.
- Share fun facts and stories about yourself and your team. Let your followers get to know your employees better by sharing interesting tidbits about their lives and what makes them unique.
- Share a glimpse of your day-to-day operations. Show your followers what it’s like to be with you in a day and give them an insider’s perspective on your activity.
- Share exciting new accomplishments or announcements. Instagram Stories are the best way to inform your followers about big news. Do not let it slip away!
By showing your followers the real you, you’ll build stronger relationships with them and create a more engaging community on the Instagram platform.
Use Text sparingly.
Most professional users know that less is more regarding Text on Instagram Stories. People have a short attention span, so keep your captions short and to the point.
If you have a longer story, ensure the first few seconds are engaging and attention-grabbing to capture your audience’s interest.
Also, make sure your text tags are big and easy to read. If you want to tag other accounts, ensure the Text is large enough so people can easily see and tap on it.
Sharing Same Story Formats
If you share multiple videos on the story, try to upload some photos among them and vice versa.
These differences make your story section more attractive, and it is excellent to avoid regularity. Please do not make this error, as it is one of the most common that not most users pay attention to.
Repost User-Generated Content
One of the most common errors some new businesses make on Instagram is not sharing and taking advantage of user-generated Content.
Sharing user-generated Content (UGC) is a great way to make your brand look more credible and trustworthy. And where can I better share that story section?
When people see that others love your brand, they’re more likely to believe it’s good. You can easily share UGC on Instagram Stories and then save it in the customer’s section in your highlights.
Caption your Instagram Story Videos
Many users watch Instagram Stories without sound, especially in public places or on the go.
So, adding captions to your videos is essential to ensure everyone can enjoy them. Adding captions is easy – tap the sticker icon and select “captions.”
You can also choose different styles and colors for your captions. You can even use third-party apps to make your captions more professional.
In addition to making your videos more accessible to everyone, including those with hearing difficulties, adding captions is also a great way to make your Content more inclusive and welcoming.
Manage your highlights/ Delete old Content.
If you have an online business on Instagram, it is better to look at your previously shared Content and manage it. Some contents need to be archived, some of them need some edits, and some of them need to be gone!
Go through your highlight section, and check the stories that have expired long ago! Like a product you used to have and you do not have it anymore, or a service you provided before but you don’t do it anymore.
Keeping your account updated is one of your most essential tasks as a professional account owner.
10. Have Clear Goals in Mind While Sharing Stories
Last but not least, the most common mistakes while sharing a story on Instagram are not having an aim and goal in your mind and sharing random Content. Once you know what you want to achieve with your Stories, you can set specific goals.
These are the ways you can use to avoid common Instagram story errors in 2024. Let’s wrap the whole thing up.
The Final words
Instagram Stories is a powerful tool for connecting with your audience, building relationships, and growing your brand. But if you’re not careful, you can make some common mistakes that will hurt your engagement and turn off your followers.
In this article, we’ve covered some of the most standard Instagram Stories mistakes to avoid, including Not having a clear goal in mind, Not using interactive stickers, or Not reposting UGC.
You can avoid these mistakes and create more engaging and effective Instagram stories in 2024 to help you achieve your marketing goals.
Let us know what you do to avoid the common Instagram story errors in the comments below.
